Thu, Aug 16, 2018 by Lynsey H.
It's no secret color can influence consumer behavior. But the psychology of color isn't limited only to merchandise. In fact, it's been shown that the colors that surround customers have been known to influence whether or not they choose to make a purchase. This is because colors influence emotion and can make customers feel welcome (or unwelcome).
It’s no secret color can influence consumer behavior. But the psychology of color isn’t limited only to merchandise.
In fact, it’s been shown that the colors that surround customers have been known to influence whether or not they choose to make a purchase. This is because colors influence emotion and can make customers feel welcome (or unwelcome).
If you’re on the hunt for boutique furniture for your own store, here are four color choices to consider using in your store:
Warm colors, like orange and brown. When you’re going through a boutique furniture store, look for furniture that’s brown or dark orange. These colors create a welcoming, warm environment that reassures your customers. What’s more, not only does orange make customers happy but it also makes your store look like a calm, relaxing farmhouse at the end of the day.
Yellow and red in accent colors. Yellow is the first color that the retina picks up. So it stops customers in their tracks. Red is also often associated with stop signs, so customers are more likely to notice it. Consider using yellow and red accent tables for certain displays. When used sparingly, these colors can do a lot for your store. When used too much, you can agitate your customers.
Colors in your logo. You can get a head start on brand recognition by using the colors in your store’s logo in the actual interior design of your store. For instance, if your logo is brown and white, consider using brown and white boutique furniture. Painting the walls one color and using another color on the price tags for your products is another great way to build brand recognition.
Go bold, but just a little. Bold colors can easily intimidate your customers, especially if the product you’re looking to highlight is also bold. Use bold colors and patterns (like turquoise or stripes) sparingly throughout your store to create a cheerful, happy environment that isn’t too intimidating.
Up to 57% of American consumers surveyed said they prefer vintage furniture designs. If you’re looking to find boutique furniture in Atlanta GA, Design Kollective is the boutique furniture store for you.
Whether you’re looking for outdoor furniture, bedroom furniture, or dining room furniture, Design Kollective has everything you need in their boutique furniture store. For more information, contact Design Kollective today.
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